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This study examined the factors influencing farmers’ purchase decisions for farm implements, the effectiveness of promotional tools and the constraints affecting adoption in Surendranagar district, Gujarat, India. A descriptive survey design was used, and primary data were collected from 200 tractor-owning farmers purposively selected from 20 villages across the Lakhtar, Limbdi, Vadhavan, and Dhrangadhra talukas. Structured personal interviews were conducted from December 2025 to March 2026. The data were analysed using percentage analysis, tabular presentation, Weighted Average Mean scores based on a five-point Likert scale and chi-square tests of association. The findings showed that price/affordability was the most important purchase decision factor, followed by durability and quality, field performance, spare parts availability and after-sales service. Among promotional tools, word of mouth and field demonstrations were the most influential, indicating the importance of farmer experience, peer communication and practical exposure in shaping purchase behaviour. High initial cost, lack of financing or credit facilities, and high repair and maintenance costs were the major barriers to purchase. Chi-square analysis indicated a strong association between landholding size and annual income, while landholding size and income were also associated with tractor horsepower. The study highlights the need for affordable implement options, accessible credit, reliable after-sales services and demonstration-based extension to support wider mechanisation adoption among farmers in the study area.